Its Not About Keeping Up with the Jones's, It Is About Utilizing Technology to Grow Your Business
Review of the 9th Annual PA Business Technology Conference Nov. 13th 2014
From: Roving Pittsburgher Report and PositivePittsburghLiveMagazine.com
Written By: Stephanie Curtice | Nov. 15, 2014
The conference continued with 3 break-out sessions. Attendees could choose from several workshops on e-commerce, social media, e-mail strategies, marketing with technology, software, and search engine optimization. The first one I went to was "How to Build, Manage & Promote Your Own Do-It-Yourself Website" by Joe Polk of Thirteen Ball. There he covered the all of the basic nuts and bolts of how to actually get a website up and running, including going through many of the the service providers and platforms. His personal insight was very helpful as to which companies to use for what and discerning when you need to consult professionals for advanced website design or coding.
The second session I went to was "Compel and Sell: Content and Calls to Action That Get Results" by Dan Droz of Droz and Associates. He had a very engaging and inspiring presentation that gave attendees a very structured and practical understanding about marketing strategies to implement and the motivations that should be behind them. Sometimes people can think of marketing as superfluous, but Droz made it clear that if everything you do in marketing and business development is done with purpose and leads your customers down a planned path, that path will lead to sales and a repeat customer relationship, which only means more sales. A key component of building relationships with customers is through communication, thus as Droz put it, that makes getting peoples emails like the holy grail. This perfectly teed up my last session choice.
The third session I attended was High-Impact Email Marketing: Best Practices & Winning Strategies by Autumn Edminston of the Edminston Group and Stephen Wayhart of Brandmill. Autumn shared great information about the timing strategies of emailing and automating the process. She is an authorized consultant for Constant Contact, one of the leading companies in email automation services, and showed its advantages of database management, customer segmentation, and analytics. Stephen continued with email content quality and layout. A key caution point he made was to not make emails overly complicated. These days most people are viewing emails on their smart phones, which are obviously smaller than an entire computer screen, and if an email is not well organized and scroll-able it will simply get trashed.
|Dr. Anind Dey|
Director of Human Compute
Interaction Institute of CMU
No conference would be complete without great networking opportunities. The trade show in the afternoon was a great time to check out local technology services and products available to entrepreneurs and small businesses. Many vendors featured great opportunities exclusive to conference attendees. I made several business contacts at this conference and got a lot of great ideas about different products and services to benefit my business and clients.
Upcoming SBDC Events:First Step: Business Start-up Essentials
Dec. 4, 2014 | 9:30 AM - 12 PM | 798 Turnpike St, Beaver, PA
Pacific Alliance Exports Event
Dec. 11, 2014 | 9:30 AM - 12 PM | Duquesne University, Rockwell Hall Room 505
First Step: Business Start-up Essentials
Dec. 11, 2014 | 1:30 - 4:30 PM | Duquesne University, Rockwell Hall
Entrepreneur's Growth Conference 2014
May 15, 2015 | 8:30 AM - 4:30 PM | Duquesne University
For More Information Contact:
Small Business Development Center (SBDC)
108 Rockwell Hall 600 Forbes Ave
Pittsburgh, PA 15282-0103
(412) 396-6233 | firstname.lastname@example.org
Twitter: @DUSBDC | Facebook: Duquesne University SBDC